Aside from online marketers; freelance writers, online publishers, and bloggers also need to do keyword research. These professionals understand that ranking for the "right" keyword/s can either make or break your website. It is one of the most important, critical, and high return activities in the search marketing world.
While generating heavy traffic to a website can be positive news for any website owner, getting a huge number of visitors should not be the main goal. Instead, it's about getting the right kind of visitors, in the future, can potentially be diverted into sales.
The usefulness of the information you can get from keyword research cannot be overstated. In can help predict the movements in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively searching, keyword research is very important.
The Importance of Keyword Research
Online searchers type keywords into search engines and are often available to webmasters. We can locate this information through keyword research tools. However, those tools cannot directly explain to you the importance of this receiving traffic from those searches. Thus, you need to understand your own website, make some hypotheses, test, and repeat if something went wrong.
How to Measure a Keyword's Value?
* Examine Yourself
Examine yourself if your keyword is relevant to your website's content and if searchers will find what they're searching for on your site when they search using these keywords. More importantly, examine if this traffic fetches you benefits and achieve other organisational goals.
* Search for the term or phrase in the major search engines
Look for search advertisements running along the top and right-hand side of the organic results because those advertisements naturally means a high-value and directly conversion-prone keyword. Conduct a research on which websites already rank for your keyword to give you a clear understanding into the competition, and also the difficulty it will be to rank for the given term.
* Purchase a sample campaign for the keyword
There are times that your website doesn't rank for the keyword. However, you can buy "test" traffic from Google AdWords and/or Bing Adcenter to see how well it converts.
* Measure the exact value of each keyword
Verify the exact value of each keyword by using the data you've gathered from the previous steps.
SEO campaigns will not be a success without choosing the correct keywords accurately. Selecting strong competing keywords will help you not only to rank higher in the search engines but also it will make it easier for you optimising your content effectively.
While generating heavy traffic to a website can be positive news for any website owner, getting a huge number of visitors should not be the main goal. Instead, it's about getting the right kind of visitors, in the future, can potentially be diverted into sales.
The usefulness of the information you can get from keyword research cannot be overstated. In can help predict the movements in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively searching, keyword research is very important.
The Importance of Keyword Research
Online searchers type keywords into search engines and are often available to webmasters. We can locate this information through keyword research tools. However, those tools cannot directly explain to you the importance of this receiving traffic from those searches. Thus, you need to understand your own website, make some hypotheses, test, and repeat if something went wrong.
How to Measure a Keyword's Value?
* Examine Yourself
Examine yourself if your keyword is relevant to your website's content and if searchers will find what they're searching for on your site when they search using these keywords. More importantly, examine if this traffic fetches you benefits and achieve other organisational goals.
* Search for the term or phrase in the major search engines
Look for search advertisements running along the top and right-hand side of the organic results because those advertisements naturally means a high-value and directly conversion-prone keyword. Conduct a research on which websites already rank for your keyword to give you a clear understanding into the competition, and also the difficulty it will be to rank for the given term.
* Purchase a sample campaign for the keyword
There are times that your website doesn't rank for the keyword. However, you can buy "test" traffic from Google AdWords and/or Bing Adcenter to see how well it converts.
* Measure the exact value of each keyword
Verify the exact value of each keyword by using the data you've gathered from the previous steps.
SEO campaigns will not be a success without choosing the correct keywords accurately. Selecting strong competing keywords will help you not only to rank higher in the search engines but also it will make it easier for you optimising your content effectively.
About the Author:
KW research & analysis are performed by webmasters and online marketers to make sure that their future strategies will work. For more on keyword research, visit the links above.
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