There is little argument as to why SEO is crucial to almost any given website, for in fact, SEO is almost like the second aspect to fulfill before you can say a website is "complete". Search Engine Optimization is arguably the only way for people online to be aware of your presence as a website, because there are billions of websites on the Internet and you won't be able to compete with them unless you target your traffic by using essential keywords.
Of course, you may always try local advertisements or newspaper ads that tell people of your business' website, but how about those other people who may be in need your service but has not ever seen an ad of yours? The truth is targeted advertising with brochures, TV ads, and the like will definitely work, but that is just one side of the coin.
With SEO you are giving yourself a chance to be easily located by other people who may not even know your business or company beforehand, and it is an online investment you should never fail to make. In fact, it goes without saying that when you start an online business, you must definitely try SEO.
Case in point: for example, you had a business that sells old graphic novels and buys extremely rare ones. Someone from a very remote part of the planet has come looking online for a comic series that you happen to sell. He searches on a search engine using a specific keyword, and then voila, because of the near-magical powers of SEO, your website is at the top of the page. He goes to your website and he finds the product, and he gladly buys it because it is extremely cheap. With just a few types of the button, he has come to your website and made business with you. Wonderful, ain't it?
So now you must be thinking to yourself: How is this made possible by a search engine? Well, on the most basic level here's what a search engine like Google would do: they have "spider" codes that sprawl throughout the entire system and crawl on each and every new webpage created each day, analyzing content and data. In doing this they search for the most important words on your site, they keep an index of these particular string of words, and compare it to the other sites that have the same keywords on them. This is where SEO goes. You will be consciously teaching Google's algorithm what you are targeting for.
Essentially, all search engines perform the following tasks: first, they search the Internet for a string of important words. Next, they keep an index of where they find these words and how often they find these words on specific parts of the Internet. Lastly, they allow users to gain access to this index by letting them search specific words as well.
Of course, you may always try local advertisements or newspaper ads that tell people of your business' website, but how about those other people who may be in need your service but has not ever seen an ad of yours? The truth is targeted advertising with brochures, TV ads, and the like will definitely work, but that is just one side of the coin.
With SEO you are giving yourself a chance to be easily located by other people who may not even know your business or company beforehand, and it is an online investment you should never fail to make. In fact, it goes without saying that when you start an online business, you must definitely try SEO.
Case in point: for example, you had a business that sells old graphic novels and buys extremely rare ones. Someone from a very remote part of the planet has come looking online for a comic series that you happen to sell. He searches on a search engine using a specific keyword, and then voila, because of the near-magical powers of SEO, your website is at the top of the page. He goes to your website and he finds the product, and he gladly buys it because it is extremely cheap. With just a few types of the button, he has come to your website and made business with you. Wonderful, ain't it?
So now you must be thinking to yourself: How is this made possible by a search engine? Well, on the most basic level here's what a search engine like Google would do: they have "spider" codes that sprawl throughout the entire system and crawl on each and every new webpage created each day, analyzing content and data. In doing this they search for the most important words on your site, they keep an index of these particular string of words, and compare it to the other sites that have the same keywords on them. This is where SEO goes. You will be consciously teaching Google's algorithm what you are targeting for.
Essentially, all search engines perform the following tasks: first, they search the Internet for a string of important words. Next, they keep an index of where they find these words and how often they find these words on specific parts of the Internet. Lastly, they allow users to gain access to this index by letting them search specific words as well.
About the Author:
Computer-Answers.com is an Albany computer repair company whose services include SEO, SEM, networking repairs, as well as standard PC troubleshooting repairs.
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