The benefits offered through SMS text message marketing are substantial and have over taken email marketing so quickly little is known just how significant this change really is. A quick look at the advantages and disadvantages of both marketing mediums offers some convincing points to consider. Email has a 7 % open rate although this was once much higher. Emil marketing back 8 years ago easily made tens of thousands of marketers millionaires because of the ease at which people read these messages and immediately purchased product all online. Email spam messages are now so distrusted that we have this low open rate while SMS email text marketing has virtually 100 % open rate. I personally have yet to not read a text message that has hit my phone.
Email marketing is one of the best forms of marketing simply because the person your mailing to has allowed you to enter into their world. A persons email box is their personal space and most people only allow certain people into this sphere. The phrase, "the money is in the list" is not quite accurate as the money is in the relationship you have with your list. You could have a very large SMS email list but if you send them a bunch of bad sales pitch emails every time you message them your trust goes down with them. Eventually if sent enough bad text messages your list may be worthless.
When looking at the statement, "the money is in the list" this can only be true provided you keep the good will of your people on that list always high. If you are doing nothing but sending them your best stuff in text messages they will love you. Sending text messages is much better than email because these same people may never get your email as it hits the junk email box. With text messages virtually every text is read which makes it that much more important that a lot of value goes into every message you send out to your SMS email list.
Regarding sending out good sales copy in an SMS message you will find it very easy. A good title headline you may steal from other online marketers will do well followed by a short and sweet actionable step, then add a link to a site. The information offered on the website your text message send them to must be very good high quality content that your SMS list will thank you for. It is important that the information sent in a text is not a waste of time for your readers and keeps the good will of your people high. The sales copy on the website they go to will require much more though and consideration as you balance offering enough quality content with an affiliate offer mixed in with that content as to not agitate your buyers.
In summary the money is in the list provided you have a good solid ongoing relationship with your list. Having all the tools like SMS email marketing tools and services is not enough. You must be able to convert your list to paying customers and the only way to do this is to build up such a good relationship with your people that they choose to reciprocate by buying something from you. Keep quality content coming there way with no strings attached. Every 3rd or 4th text message send them an affiliate offer that will make you commission but will also fulfill their dreams and goals. Go ahead and disclose if you will make commission and hold nothing back. Treat your SMS email list as your family and they are likely to reciprocate back.
Email marketing is one of the best forms of marketing simply because the person your mailing to has allowed you to enter into their world. A persons email box is their personal space and most people only allow certain people into this sphere. The phrase, "the money is in the list" is not quite accurate as the money is in the relationship you have with your list. You could have a very large SMS email list but if you send them a bunch of bad sales pitch emails every time you message them your trust goes down with them. Eventually if sent enough bad text messages your list may be worthless.
When looking at the statement, "the money is in the list" this can only be true provided you keep the good will of your people on that list always high. If you are doing nothing but sending them your best stuff in text messages they will love you. Sending text messages is much better than email because these same people may never get your email as it hits the junk email box. With text messages virtually every text is read which makes it that much more important that a lot of value goes into every message you send out to your SMS email list.
Regarding sending out good sales copy in an SMS message you will find it very easy. A good title headline you may steal from other online marketers will do well followed by a short and sweet actionable step, then add a link to a site. The information offered on the website your text message send them to must be very good high quality content that your SMS list will thank you for. It is important that the information sent in a text is not a waste of time for your readers and keeps the good will of your people high. The sales copy on the website they go to will require much more though and consideration as you balance offering enough quality content with an affiliate offer mixed in with that content as to not agitate your buyers.
In summary the money is in the list provided you have a good solid ongoing relationship with your list. Having all the tools like SMS email marketing tools and services is not enough. You must be able to convert your list to paying customers and the only way to do this is to build up such a good relationship with your people that they choose to reciprocate by buying something from you. Keep quality content coming there way with no strings attached. Every 3rd or 4th text message send them an affiliate offer that will make you commission but will also fulfill their dreams and goals. Go ahead and disclose if you will make commission and hold nothing back. Treat your SMS email list as your family and they are likely to reciprocate back.
About the Author:
The email SMS advantages are so numerous at this stage of the game it is hard for some people to keep up. SMS marketers are building large lists through cell phone subscribers and are able to send people text messages with high open rates. Email lists are still a great marketing strategy but SMS offers the best opportunity right now. Read more here: SMS Text Company
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