Wrestling fans, around the world, have already learned the news about the WWE Network reaching one million subscribers. For those who do not know, this was the proposed goal of World Wrestling Entertainment, as it seemed like they needed to reach this number in order to break even with the service. It's a tremendous bit of news, for WWE in particular. It shows just how strong the service has become and why others - both in online marketing and otherwise - should get involved in it as well.
As someone who has seen early problems with the WWE Network, I can confidently say that they have been all but ironed out. Keep in mind that the Network has been rather shaky during live streams, which has been fixed in due time. While some problems may pop up now and then, they aren't enough to be deal-breakers. It's also worth noting that subscribers are tied to a no-commitment contract, which basically allows them to drop the service whenever they'd like.
One issue I've had with the WWE Network has been the way in which content has been uploaded. Specifically, it has seemingly been uploaded at a pace which can be best described as slow. This has been true for the older shows as well, which makes me wonder just how difficult the process must be. However, I was able to largely look past this, seeing as how the Network has been able to offer enough bang for my buck to invalidate smaller gripes.
With these points in mind, though, I have to wonder how online marketing strategies could work in the benefit of the WWE Network. To me, WWE has to invest in more advertising space online, which is an endeavor that firms like fishbat can prove to be more than useful in. After all, they know how advertising works across various platforms, ranging from popular, unique websites to social networks the likes of Facebook. It's just a matter of how well they are utilized.
Do I think that WWE will have problems with the Network moving forward? This does not seem to be the case, especially after there has been so much positive press directed towards the service in recent times. However, it can always benefit from a bit more, which is where I feel like platforms linked to social media can come into the picture. Who's to say that this won't make the difference between minimal growth and another million subscribers?
As someone who has seen early problems with the WWE Network, I can confidently say that they have been all but ironed out. Keep in mind that the Network has been rather shaky during live streams, which has been fixed in due time. While some problems may pop up now and then, they aren't enough to be deal-breakers. It's also worth noting that subscribers are tied to a no-commitment contract, which basically allows them to drop the service whenever they'd like.
One issue I've had with the WWE Network has been the way in which content has been uploaded. Specifically, it has seemingly been uploaded at a pace which can be best described as slow. This has been true for the older shows as well, which makes me wonder just how difficult the process must be. However, I was able to largely look past this, seeing as how the Network has been able to offer enough bang for my buck to invalidate smaller gripes.
With these points in mind, though, I have to wonder how online marketing strategies could work in the benefit of the WWE Network. To me, WWE has to invest in more advertising space online, which is an endeavor that firms like fishbat can prove to be more than useful in. After all, they know how advertising works across various platforms, ranging from popular, unique websites to social networks the likes of Facebook. It's just a matter of how well they are utilized.
Do I think that WWE will have problems with the Network moving forward? This does not seem to be the case, especially after there has been so much positive press directed towards the service in recent times. However, it can always benefit from a bit more, which is where I feel like platforms linked to social media can come into the picture. Who's to say that this won't make the difference between minimal growth and another million subscribers?
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