Tuesday, September 25, 2012

3 Great Online Marketing Suggestions for Your Company

By Son Scharmer


Leverage is probably one of the greatest known concepts to people, at least in temporal terms. The good use of leverage has helped people all throughout history to reach those triumphs that have otherwise been unattainable to them. The great thing about leverage is that there are infinite (or at least it seems that way) methods of using it to your own advantage. You should see that we're talking about using leverage for your business and marketing needs. Get in the habit of looking at the business world in terms of applying and using leverage.

One of the challenges depends on the nature of the service you offer. Lots of service providers offer a one-time deal and it is done once the service has been performed. So it creates a need for you to have an effective method for generating a lot of leads already set up.

What you want to do now is become a contributing author on those websites that will actively seek out people who want to post to them and who will give you this byline. What you'll usually find is that these websites have higher quality than the others and they usually have a pretty large reach. You do not see many video consultants for online businesses. If you really want to kill it, add this to your other services--there are lots of things that can be complimented by video. You can use an ecommerce software to list the videos on your website if you are running an ecommerce store. Everybody learns sooner or later, because it isn't that hard, what all there is out there concerning videos. It's important to learn how to make videos, insert effects, market videos, etc. You need to make the time to figure out which markets give the best responses to video marketing too. This is a full service sort of business that, while you start it out small, you can build it up into something more serious.

Testing your marketing and advertising is one of the best ways to find real success online. Unfortunately most marketers and big businesses don't actually do this (because they have no clue as to how). For this, you are going to be a split testing expert which means you need to learn quite a lot about copywriting. The entire idea behind split testing is to raise your conversion rate. So what you do, then, is offer a consulting service for raising conversion rates and then show businesses exactly how to make that happen for themselves. It's not hard to pair this sort of consulting with other sorts of consulting (like site usability).

You know how hot video has been, and there is no foreseeable decrease in that trend. The simplest way to build a business here is to put together your own one stop shopping website that holds everything that people will need for better video composition and creation. So this entails things like graphics, images, special effects, editing, etc. You, then, get to choose the angle that best puts you in a position to help others create videos that will be hot and actually have an impact. You can use this kind of business model to reach out to lots of different types of businesses. When you think about it, this is a great way to build an even bigger business and sell products you create yourself alongside other products that you are selling as an affiliate. If you look closely it's easy to see that most Internet marketers do pretty much the same things as everyone else. Of course, they're usually encouraged to avoid reinventing the wheel. This is all fine and good but the truth is that sometimes you need to make your own way. Don't hold back from trying something new or doing experiments now and then, even when they seem weird.




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