Thursday, November 24, 2011

Why Your Target Audience Is More Essential Than SEO

By Beckie Beecroft Devone


SEO is something that has been regarded as very mysterious over the past few years. Some people understand it thoroughly and use that knowledge to elevate the results of the businesses they own. Do not be surprised, then, that there are a wide variety ways to come at SEO. One popular approach is to write articles with SEO in mind to improve a page's ranking when it comes to the search engines. Some imagine that it is best to write search engine optimization articles with the search bots in mind. Chances are that approach really should have been abandoned by a lot of people consistently making use of it.

Google has been saying for a long time (and tried to enforce it with an algorithm change) that you need to write for consumers not bots. The folks who arrive at your site hoping to find what they are looking for. They do not want articles that are stuffed with search phrases (also known as SEO content). This approach is typically adopted because of not getting enough information or obtaining the right perspective. When you write for your target audience, then you will begin to see some good things happen including higher search positions.

Try to remember that Google gives creedence to the length of time a person spends on your website. That statistic is called, bounce rate, and it informs Google a lot about your website. If a visitor only spends a moment on your site before exiting, Google will think that your site isn't very important and is targeted for a keyword. This is not excellent info for you. Concurrently, Google is more prone to give you a great SEO rating if people are spending considerable time on your pages. Everything merges sooner or later.

It is important to be able to write well for the targeted traffic to your site and to give them exactly what they are looking for; to do that properly you should do good market research. The way to do that well is to study all you can about your market and market and then give them what they really want. When you have good demographics you'll better be capable of figure out what people really want. It's easier to figure out needs and dilemmas when you visit forums that are utilized by members of your target audience. Then, you will be in a excellent position to write regarding their cares and problems.

That level of in-depth content writing will also give your articles something extremely effective. The content and articles will actually be super relevant to your audience, which can be determined by Google through one of their algorithms. Google's algorithms can read your text to figure out how applicable it is to your subject matter. The main way you can achieve that kind of writing is when you are knowledgeable about the subject matter. So combine that metric with the bounce rate, and Google has a very good idea about how useful your site content is.




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