Thursday, November 3, 2011

How to SEO Your Facebook Fan Page

By Velba Ludwig


Even though it has been in use for quite a while, the scale of Facebook, with more than 500 million members, is still amazing. You are making a big mistake if you aren't leveraging this resource to its fullest potential since it is the fastest growing company in the world. It is easy for you to join the Facebook mania and use it to grow your business through a Facebook fan page where people can interact with your company. However, in order to get a fresh stream of fans joining your page every single day, you need to keep driving traffic to it. If you want to see organic traffic, then you will have to optimize your fan page for the search engines. Follow these simple tips to increase the number of fans you have.

A "common sense" tip is to get as many inbound links to your Facebook fan page as possible because they will help you raise the rank of your page in the search engines. The same rules apply to a regular fan page; for example, the more inbound links point to your page, the stronger your page rank will be. Using "Find us on Facebook" badges on your site is a great way to grow your inbound links. You can also use Fan Box widgets to raise your back links because these widgets contain links to your page as well. We do know people in business who seem to have a closed mind when it comes to something new such as a method for marketing or advertising, and they are leaving a lot of money behind as a result. Naturally, we are talking about ideals because we know most people will have difficulty possessing such an open mind. While Market Samurai has been used successfully over the years, it may not work with your model or you just do not want to take the time to test it. Yet, as individuals, we do have our preferences even if they can be based on what is not ideal, etc.

Use the power of YouTube by attaching videos from there. This is due to the fact that Google lends a lot of weight to videos, especially if they originate from YouTube. You could see an immense jump in your search engine ranks. So when you have YouTube videos directly on your fan page from YouTube, Google will certainly reward you. It doesn't take much effort to do so, just make sure you're posting relevant videos that go with the theme of your fan page. You can find many such videos on YouTube. But before you put any videos on your page, you need to ensure that all of them coincide with the quality you're trying to go for.

If you want to instantly grab the attention of your target audience, be sure to use a large profile picture. The simple fact is that one of the reasons Facebook is so popular is the way it allows people to share their photos over the internets. So make sure your page contains a large and very expressive photo that illustrates your company or your brand. This will not only allow you to better brand your company but it makes people trust your profile more.

When using videos, always attach them straight from YouTube to use the immense power the video sharing site has. Google will give a lot of juice to videos and that goes double for videos that come from YouTube. You will likely see a huge leap in the rankings of your Facebook page. So if you have videos and they come from YouTube, then Google will use that to boost you in the ranks. It doesn't take much effort to do so, just make sure you're posting relevant videos that go with the theme of your fan page. There are many videos like that on YouTube if you just look for them. But before you put them on your page, make sure the content is the kind of quality that you want associated with your brand.

Lastly, make sure your Facebook page isn't just some generic landing page. Since Facebook gives you the ability to customize where your traffic will land, make sure you use it. This will help you boost your SEO points with the search engines too. For this reason, tailor make your landing tab according to who your target audience is, and tell them what action you want them to make.

The world is full of intelligent and highly talented people who only dream and never move forward to make their dreams real. People, and we are sure this applies to you, know in their minds they have to create in business even if it is just a website; but so many have trouble with even that.

Now you know much more about The Best Spinner and what it can bring to your business table.




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