The beauty of the Internet to Internet marketers is that millions of people can be accessed from any computer station in the world at a cost of pennies per thousand, if not cheaper. Having said that, there is a lot of competition which makes the fight for a ascent from obscurity not as easy as it may first appear on the face of it.
In the early days of the Internet, there were not so many web sites so merely having one put your firm out in the forefront in its field. However, nowadays, merely having a web site is definitely not enough - every boy and his granny has a web site.
Therefore you need a strategy to make your web site more famous. The two most lucrative strategies are SEO (search engine optimization) and PPC (pay per click).
Most surfers use a search engine to find what they want on the Net and most surfers using this method use Google. Therefore you should be optimizing your site for Google. There are thousands of books and articles written on this topic, but in essence it means refining your web site so that Google is in no doubt whatsoever which keywords you want to rank for.
SEO techniques take time and thought to implement, but once they are in place they are there for ever or until you modify the point of your site. For instance, if you wanted to start selling flower pots instead of flowers. SEO is the permanent, but slow-acting approach to marketing. It is also cheap, because you can do it yourself.
Pay per click promoting is faster-acting than SEO, but it is more expensive. With PPC advertising, such as Google's Adsense / Adwords system, you pay someone (through Google) to host your adverts, but you only pay when someone clicks through to your web site.
In theory this means that you are only paying for people who come to your web site. These people are them expected to purchase, but the fact is that there are tyre-kickers out there, so you will end up paying for clicks that do not result in sales.
Not only that, but the first position in the PPC advertisers' ranking goes to the highest bidder, so you might be number one in the list today and number six tomorrow. But no one will tell you, you have to remain on top of it.
However, if you get it right and that is not as simple as it appears, results can be almost instantaneous. There is very little delay - the campaign starts today and so does the selling and the billing. If you get it wrong, you could use up your budget in hours without earning a single cent. If you get it right, you could have sold out the same day.
The truth of the matter is that all web sites should be optimized for the search engines anyway, but you might want to conduct an extraordinary campaign at special times of the year like Christmas. The two types of promoting are not mutually exclusive.
In the early days of the Internet, there were not so many web sites so merely having one put your firm out in the forefront in its field. However, nowadays, merely having a web site is definitely not enough - every boy and his granny has a web site.
Therefore you need a strategy to make your web site more famous. The two most lucrative strategies are SEO (search engine optimization) and PPC (pay per click).
Most surfers use a search engine to find what they want on the Net and most surfers using this method use Google. Therefore you should be optimizing your site for Google. There are thousands of books and articles written on this topic, but in essence it means refining your web site so that Google is in no doubt whatsoever which keywords you want to rank for.
SEO techniques take time and thought to implement, but once they are in place they are there for ever or until you modify the point of your site. For instance, if you wanted to start selling flower pots instead of flowers. SEO is the permanent, but slow-acting approach to marketing. It is also cheap, because you can do it yourself.
Pay per click promoting is faster-acting than SEO, but it is more expensive. With PPC advertising, such as Google's Adsense / Adwords system, you pay someone (through Google) to host your adverts, but you only pay when someone clicks through to your web site.
In theory this means that you are only paying for people who come to your web site. These people are them expected to purchase, but the fact is that there are tyre-kickers out there, so you will end up paying for clicks that do not result in sales.
Not only that, but the first position in the PPC advertisers' ranking goes to the highest bidder, so you might be number one in the list today and number six tomorrow. But no one will tell you, you have to remain on top of it.
However, if you get it right and that is not as simple as it appears, results can be almost instantaneous. There is very little delay - the campaign starts today and so does the selling and the billing. If you get it wrong, you could use up your budget in hours without earning a single cent. If you get it right, you could have sold out the same day.
The truth of the matter is that all web sites should be optimized for the search engines anyway, but you might want to conduct an extraordinary campaign at special times of the year like Christmas. The two types of promoting are not mutually exclusive.
About the Author:
Owen Jones, the writer of this article, writes on a number of topics, but is now concerned with Long-Tail Keyword Selection And SEO. If you want to know more, please visit our web site at PLR Articles
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