If you're a business owner that's looking to sell to other businesses, you're going to want to implement a B2B strategy. Anyone that specializes in Long Island advertising will agree, but developing the strategy in question takes time. It will also require careful consideration as to which steps should be taken. For those that would like to learn more about this topic, here are some of the most common myths that deserve to be debunked.
"Social media won't be useful for me." If you're new to business ownership, you may be under the impression that social media matters very little. The truth, however, is that networking platforms like Facebook and LinkedIn are integral to B2B. Even beyond the idea of selling products or services, they can help businesses stay connected to their audiences. Reputable authorities on marketing, fishbat included, will agree.
"Posting any old content to social media will do." While it's important to keep your social media accounts updated with content, you shouldn't post anything that you'd like. First, your content should be relevant to your brand and the industry you work in. Second, it should be high-quality; duplicate content won't do. These are just a few rules to follow when it comes to content on social media. They will make all the difference when it comes to your B2B success.
"If I'm involved in B2B, I don't need B2C." This is dependent on the company, but it's worth noting that one doesn't necessarily negate the need of the other. In fact, having both strategies working in tandem will help you reach more people. In addition to businesses, you'll be able to cater to individuals, which increases the reach in question. By having these strategies work in tandem, you stand a greater chance of growing your business.
"The only thing that matters, in B2B, is selling." While this is certainly a major part of any B2B strategy, to say that it's the only thing that matters would be an oversight. There are other elements to take into account, including branding and, as discussed earlier, social media. You can look at these services as smaller pieces of a larger puzzle. When they come together, they form the bigger picture; in this case, it's the B2B strategy that you'd be wise to maintain.
"Social media won't be useful for me." If you're new to business ownership, you may be under the impression that social media matters very little. The truth, however, is that networking platforms like Facebook and LinkedIn are integral to B2B. Even beyond the idea of selling products or services, they can help businesses stay connected to their audiences. Reputable authorities on marketing, fishbat included, will agree.
"Posting any old content to social media will do." While it's important to keep your social media accounts updated with content, you shouldn't post anything that you'd like. First, your content should be relevant to your brand and the industry you work in. Second, it should be high-quality; duplicate content won't do. These are just a few rules to follow when it comes to content on social media. They will make all the difference when it comes to your B2B success.
"If I'm involved in B2B, I don't need B2C." This is dependent on the company, but it's worth noting that one doesn't necessarily negate the need of the other. In fact, having both strategies working in tandem will help you reach more people. In addition to businesses, you'll be able to cater to individuals, which increases the reach in question. By having these strategies work in tandem, you stand a greater chance of growing your business.
"The only thing that matters, in B2B, is selling." While this is certainly a major part of any B2B strategy, to say that it's the only thing that matters would be an oversight. There are other elements to take into account, including branding and, as discussed earlier, social media. You can look at these services as smaller pieces of a larger puzzle. When they come together, they form the bigger picture; in this case, it's the B2B strategy that you'd be wise to maintain.
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For additional info about B2B, as well as digital marketing, kindly consult fishbat.. This article, The Most Common Long Island Advertising Myths Regarding B2B has free reprint rights.
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