How likely are you to buy a product if you don't see a good star rating? If it's anything below three stars, chances are that you will turn away and take your business elsewhere. This is one of the many situations where reputation management can come into play, as it can prove useful when administered by online marketing companies across the board. For a better understanding as to what rep management is all about, here are a few questions worth answering.
"What is reputation management, anyway?" According to reputable authorities such as fishbat.com, reputation management is the process by which information is changed or corrected in order to influence one's perception. What this means is that if someone looks up a positive review of a product, their chances of buying said product will increase. This is a general overview that your local online marketing company can provide.
"Is marketing necessary in order to carry out reputation management?" Seeing as how reputation management is regarded as a marketing service in its own right, it will need others in order to be truly successful. SEO might be the most important, as it involves ranking for different search terms. What about social media, which can go a long way in improving one's stature among the public? With components like these, rep management will be done much easier.
"What can I do if I see a report about me that's blatantly untrue?" In a situation such as this, you might be able to dispute the report. Of course, this is heavily dependent on the type of site that the report in question is being hosted on. From there, the removal process could take anywhere from a few minutes to a few weeks. However, if you can provide evidence that trumps what's been posted about you, it'll do wonders for your reputation.
"What about other negative links? Can I get those taken down?" If you're talking about non-news stories, it can be extremely difficult, if not impossible, to have them removed. As a matter of fact, this lends credence to the adage, "once it's on the Internet, it's there forever." Your best bet would be to have these links pushed down to page 2 and beyond on Google searches. This can be done with the services mentioned earlier, so implement them as soon as possible.
"What is reputation management, anyway?" According to reputable authorities such as fishbat.com, reputation management is the process by which information is changed or corrected in order to influence one's perception. What this means is that if someone looks up a positive review of a product, their chances of buying said product will increase. This is a general overview that your local online marketing company can provide.
"Is marketing necessary in order to carry out reputation management?" Seeing as how reputation management is regarded as a marketing service in its own right, it will need others in order to be truly successful. SEO might be the most important, as it involves ranking for different search terms. What about social media, which can go a long way in improving one's stature among the public? With components like these, rep management will be done much easier.
"What can I do if I see a report about me that's blatantly untrue?" In a situation such as this, you might be able to dispute the report. Of course, this is heavily dependent on the type of site that the report in question is being hosted on. From there, the removal process could take anywhere from a few minutes to a few weeks. However, if you can provide evidence that trumps what's been posted about you, it'll do wonders for your reputation.
"What about other negative links? Can I get those taken down?" If you're talking about non-news stories, it can be extremely difficult, if not impossible, to have them removed. As a matter of fact, this lends credence to the adage, "once it's on the Internet, it's there forever." Your best bet would be to have these links pushed down to page 2 and beyond on Google searches. This can be done with the services mentioned earlier, so implement them as soon as possible.
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Please consult fishbat if you would care for further information about reputation management.. This article, Reputation Management Questions That Online Marketing Companies Answer has free reprint rights.
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