Friday, July 12, 2013

Three Video Marketing Tactics That Can Help You

By Hanif Quentino


Video has always been a powerful tool, and thanks to today's technology, it's easy to take advantage of it. However, it's important to make sure you're getting the most out of this important resource. Read on to find video marketing tactics that really work.

You need to do everything you can to make your video compelling. If there is nothing interesting in the first 15-20 seconds of the video, there are many people that will turn it off. You have to make things interesting from the start. Using humor and great taglines should help a bit.

When you create a series, you should start by coming up with unifying theme that will tie your videos together. Will you be reviewing products? Offering tutorials? Next, give your series a title. Pick something catchy, but simple and easy to remember. Lastly, come up with a schedule. If you can handle weekly updates, you may want to post a new video every Monday. If you're not up to the task, try sharing a new video on the first Tuesday of every month. Make sure you pick a schedule you can stick to.

3. Create Commercials To Run During Videos: This is one of the more expensive video marketing tactics, but it has been known to work like a charm. You can film some great commercials and have them run during some of the more popular Internet videos. The more popular the video, the more it may cost you to advertise, so keep that in mind.

It can be a bit tricky to employ the correct video marketing tactics when you are trying to gain an audience. Doing the wrong thing can serve to alienate some of your customers forever.

The video marketing tactics highlighted above may seem like child's play, but they can do a lot to help you achieve the success you have been looking for. Use all of these tips to build a solid marketing plan. It may take time for you to build a solid following, but if you stick with it things should go your way in establishing a greater online presence.




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