Sunday, May 20, 2012

What Is A Pre Launch MLM?

By Steven Suchar


Timing is important, or is it? Most new internet marketing corporations fail within 3 years. So that the question begs : Is it worth the danger to join a new network marketing programme in pre launch?

The great majority of MLM companies start out with a "pre launch" phase. Why do they do it? Fundamentally to generate a buzz, and a lot of these corporations permit new distributors to join without a buy-in. Some will bring their own teams along also , so this is a technique of getting free advertising and to whisk up lots of excitement.

Glaringly the more groups of distributors an MLM company has the more sales it makes, that's obvious. Once their break even amount has been reached then the company is in profit, so that the quicker they get the product out into the market, the quicker they can reach that break even point.

The truth is that when most firms start out, it does take a few months to get to the break even point and start making money, so signing people up as distributors benefits the company instantly. Distributors also know that if the company becomes successful quick then it will not be free to join, so better to get in during the pre launch phase than to get in and have to pay later .

The pre launch mlm company can keep its operating costs as low as possible, because there's no product or distribution concerned until the sales teams are set up and trained.

Sounds great doesn't it? But there might be typhoon clouds on the horizon.

Because unhappily over 90% of MLM corporations fail within the first couple of years, so you've got to bear that under consideration. During those two years you will have put plenty of effort into building your team and any money you have put into the business will be wasted. But plenty of folk have got into MLM during pre launch and gone on to make 6 figure incomes.

A lot is dependent on the product, coaching and also what kind of compensation structure they offer. Take a look at the management and make sure they have strong systems in place and raise questions. Take a close look at the product and see if it's good quality and worth the money, can it just be purchased from a store? Will it be around in five years?

An experienced marketer will be well placed to judge the company on a number of factors to choose whether he is going to join, but a newcomer to MLM may not have enough experience to be able to tell if this company will work. You'll have to trust your sponsor to do that for you, so always ask questions.

If the company takes off, you can reap great rewards by being one of the first thru the door, either by already having your own team, or by building a great downline properly.

But that's where the rubber meets the road with any network marketing business - in any case when you join. As it truly doesn't make any difference if the company is new, in pre launch, or has been established for a while. None of that really matters. What matters is what will YOU do with the company? How will you build your new business?

That is the base line. But is also necessary to consider if joining a pre launch mlm is worth risk. If you are serious about getting in and getting busy - maybe you must put the chances of fulfillment in your favor by joining a established, well-established company with a track record.




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