Are you really aware if the marketing system you use is letting you down? Here is how to know if the effort you have been making with http://www.pharmalive.com/News/Index.cfm?articleid=806577 is bearing fruit or not.
Talk LOUDER: Everyone knows that if you are trying to say something but nobody is paying attention, one of the options you have is to raise your voice. You might achieve something small by doing so but within no time, people are bound to switch you off as they do not get anything they do not know already. As far as they are concerned, they will think you are just repeating the same thing more LOUDLY.
It is very obvious in the face to face communication where you are holding a conversation. It is quite similar to the print media too because bigger fonts and more attractive graphics can be used to do the same thing - draw people's attention to what you are telling them. There are better ways to do it.
Non-Stop-Talking: When you get to realize that communication is a two-way traffic; you would give your listeners time to say something too. Ask the questions and put your points to them but take time to listen to their problems and issues so that you may know how to help them.
Repetitive-Talk: If you have the habit of going round and round an issue without driving the nail to the point. Repetitive talk only achieves something good if you are using it to draw attention to major areas. Remember to do so without being taken negatively, as if you are trying to underrate their intelligence by belaboring the same point. It would seem like you are talking to dull minds or something like that.
Talk frequently: If you have the habit of sending mail to your client once a month; keep it that way. If you suddenly begin to accelerate this to become once a week, for example, it will definitely bring a negative attitude from your clients. It would look like harassment.
Talk Nonsense: Try to use a language that is acceptable for easy communication. Stop using unnecessary jargons which your listeners might have trouble with. Just keep it clear and simple as much as possible for you to pass your message.
If you know the person with whom you are communicating very well, it will make a huge difference because you understand each other. Use the same language you are used to.
Talk LOUDER: Everyone knows that if you are trying to say something but nobody is paying attention, one of the options you have is to raise your voice. You might achieve something small by doing so but within no time, people are bound to switch you off as they do not get anything they do not know already. As far as they are concerned, they will think you are just repeating the same thing more LOUDLY.
It is very obvious in the face to face communication where you are holding a conversation. It is quite similar to the print media too because bigger fonts and more attractive graphics can be used to do the same thing - draw people's attention to what you are telling them. There are better ways to do it.
Non-Stop-Talking: When you get to realize that communication is a two-way traffic; you would give your listeners time to say something too. Ask the questions and put your points to them but take time to listen to their problems and issues so that you may know how to help them.
Repetitive-Talk: If you have the habit of going round and round an issue without driving the nail to the point. Repetitive talk only achieves something good if you are using it to draw attention to major areas. Remember to do so without being taken negatively, as if you are trying to underrate their intelligence by belaboring the same point. It would seem like you are talking to dull minds or something like that.
Talk frequently: If you have the habit of sending mail to your client once a month; keep it that way. If you suddenly begin to accelerate this to become once a week, for example, it will definitely bring a negative attitude from your clients. It would look like harassment.
Talk Nonsense: Try to use a language that is acceptable for easy communication. Stop using unnecessary jargons which your listeners might have trouble with. Just keep it clear and simple as much as possible for you to pass your message.
If you know the person with whom you are communicating very well, it will make a huge difference because you understand each other. Use the same language you are used to.
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