All experienced marketers know how valuable link building is for successful SEO. Still though, that's no reason so rush out and find them from just any source. Improper link building can quickly become costly in money and in your time. Once you decide to use link building in your marketing, it's worthwhile to do it ethically and properly. And if you choose to take a shortcut, then you might just end up getting banned by Google and have your hard work go to waste. In the past few years, the process for building links has experienced changes.
Actually, building links is not any easier to do, it's gotten a lot harder to do. Google and other search engines are coming down hard on those who try to game the system. But some black hat methods such as comment and link spamming are still used by many marketers. Proper backlinking takes time, and this is can lead to marketers making mistakes that result in penalties on their sites.
The first mistake when building links is not checking if the backlinks you're getting have a "no follow" attribute. The no-follow link tag simply tells the search engine spides they should not follow the link 'in a special' way. If your link is placed on a page that uses the no-follow link attribute, then your link will not be able to pass any 'link juice' to your site. So you can get the most out of your linking if you check the pages you're linking from and make sure they don't use the no-follow tag.
One other often seen mistake is to sell links. So many marketers still sell links on their websites which is a dangerous practice because they will be penalized for it in time. But if you really are keen on selling links, then you should use targeted link selling services like Backlinks.com since they happen to be more discreet.
And also there are times when you find a good link, but then the anchor text is all wrong. Pointless anchor text will not necessarily penalize you, but you won't get as much effectiveness as possible, either. Having targeted keywords in the anchor text is important. Your site will receive negative SEO points if the anchor text in your backlinks are not relevant. It is not correct to think the only important thing is the backlink and not the anchor text. The anchor text in your backlink is very important very rankings, too. Figure out what keywords you want to go for in the search engines, and then you use them in your backlink anchor text.
The backlinking arena has many known aspects to it, but you need to take care of the ones not as well-known. If you break any of these rules, even by mistake, then you'll be facing penalties and problems. It's always smart to keep yourself current with latest info on linking and SEO. This will help stop costly mistakes plus help you be in front of your competition. All this will help your search engine positions, and it will help make for safer backlinking.
Actually, building links is not any easier to do, it's gotten a lot harder to do. Google and other search engines are coming down hard on those who try to game the system. But some black hat methods such as comment and link spamming are still used by many marketers. Proper backlinking takes time, and this is can lead to marketers making mistakes that result in penalties on their sites.
The first mistake when building links is not checking if the backlinks you're getting have a "no follow" attribute. The no-follow link tag simply tells the search engine spides they should not follow the link 'in a special' way. If your link is placed on a page that uses the no-follow link attribute, then your link will not be able to pass any 'link juice' to your site. So you can get the most out of your linking if you check the pages you're linking from and make sure they don't use the no-follow tag.
One other often seen mistake is to sell links. So many marketers still sell links on their websites which is a dangerous practice because they will be penalized for it in time. But if you really are keen on selling links, then you should use targeted link selling services like Backlinks.com since they happen to be more discreet.
And also there are times when you find a good link, but then the anchor text is all wrong. Pointless anchor text will not necessarily penalize you, but you won't get as much effectiveness as possible, either. Having targeted keywords in the anchor text is important. Your site will receive negative SEO points if the anchor text in your backlinks are not relevant. It is not correct to think the only important thing is the backlink and not the anchor text. The anchor text in your backlink is very important very rankings, too. Figure out what keywords you want to go for in the search engines, and then you use them in your backlink anchor text.
The backlinking arena has many known aspects to it, but you need to take care of the ones not as well-known. If you break any of these rules, even by mistake, then you'll be facing penalties and problems. It's always smart to keep yourself current with latest info on linking and SEO. This will help stop costly mistakes plus help you be in front of your competition. All this will help your search engine positions, and it will help make for safer backlinking.
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